to stop

gateway computer sales of computers over the Internet

Gateway Computer announced Friday would stop selling computers through its website and instead concentrates on selling computers in stores and other third party online retailers.

Gateway computer store has been selling computers trading partners since 2004 but is now cutting direct online sales to consumers in order to reduce costs and align its business model with parent company Acer, the company: http:// www.office-products -suppliers.com/Companies /? said. Acer last year acquired Gateway Computers for US0 dollars in an effort to strengthen its presence in consumption in North America.

change has led job cuts, said Lisa Emard, a spokeswoman for Gateway Computers. “These cuts were done in small waves that it has methodically evaluated each department and function,” she said.

transition from direct sales over the weekend happened uComputeroming, Emard said. Consumers can purchase up the Internet gateway machine Saturday night.

could change

help better with Gateway computers from Hewlett-Packard and Dell to compete, “said David Daoud, research manager at IDC (: http://www.office-products-suppliers.com/buy-IDC /). In addition, since the indirect model has worked well for Acer, hope it is possible that the focus on the same model can be used to boost the sale gateway computer help.

Daoud suggested that the decision to the online sale of Gateway could mean killing machine that Acer may be some brands of Gateway computer with its own substitute.

Among the brands

Gateway computer, such as eMachines, which has a strong presence of consumers, can lead to conflicts with offers of Acer, said Daoud. When we get rid of Gateway computer sales online and possibly in the future some of the brands of computers, Gateway, Acer just trying to trade marks, could increase the brand awareness can strengthen Acer said Daoud.

, however, said Emard Acer-brand concentrated in different sectors, and all brands of computers Gateway will continue to be offered.

Acer offers four global brands – Acer, eMachines, Gateway and Packard-Bell – Gateway computer with currently available products to retailers in Japan, China, Mexico, Canada and the United States, Emard said

.

“If there is some crossover today, you will see Acer upstream to its product range and offer more products with high performance (from http://www.office -products-suppliers.com/Products /) with advanced technology, “Emard said.

Since the acquisition, Acer has helped Gateway computer, its presence in the U.S., where he strengthen shoulder to shoulder with Apple as the third largest seller of computers. The combined company has 1.3 million units, a market share of 7.8 percent and an increase of 49.9 percent over the third quarter last year sold.

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