Price

lithium-ion battery can machine by 19 percent in 2010, the largest decline in five years, Hideo Takeshita, an analyst said at the Institute for Information Technology Ltd. in Tokyo. Shiro Mikoshiba, an analyst at Nomura Holdings Inc., said the worsening oversupply can drive prices down as much as 25 percent.

shows the price reduction, such as accounting battery manufacturers in Japan and South Korea, 75 percent of world production, may sacrifice profits for market share as a car without gas reserves are expected to triple sales of lithium-ion cells in six years . help Cheaper batteries may be in lower costs for manufacturers such as Nissan Motor Co., whose all-electric, 780 Leaf Saloon is for sale run planned in November.

“leader of the battery is probably going through a hard time with falling prices,” said Mitsushige Akino at Ichiyoshi Investment Management Co., which serves about 0 million fortune in Tokyo. “The company can be profitable for some companies with dominant market share. Others may never be able to earn money.”

South Korean officials from the battery, including Samsung and LG Chem Ltd. is better with lower to manage prices than their Japanese rivals, because they have more materials cheaply from China and a faster production, Takeshita. the weakening of the won against the yen said makes Korean products more competitive, he said.



“We will be price competitive with the difficult South Korean officials still expected”, said Akira Kadota, a spokesman for Panasonic in Osaka. “We are reviewing our production processes to strengthen our cost competitiveness, so that we will win the fight.”

Panasonic, who vaulted to the top of the battery industry with the acquisition of Sanyo Electric Co., fell 21 percent in Tokyo trading this year. Samsung SDI, the unit the battery decision largest industrial group, Korea rose by 23 percent in Seoul in 2010.

Samsung SDI, Yongin, South Korea, probably Sanyo Panasonic as the world’s largest manufacturer of lithium-ion batteries exceed this year is based, estimated information technology. Samsung SDI spokesman Seo Hae Soo has refused to comment on the development of prices.

LG Chem, the third largest manufacturer of rechargeable batteries expected to continue, price erosion, said spokeswoman Terry Lee. Falling prices for the product is not a serious impact on company profits, because LG Chem lithium purchase at competitive prices, “he said.

Billion Industry At stake is leadership in an industry, Panasonic 2500000000 yen (billions) grow to 2015 estimates of ¥ 926 billion last year. Shipments of lithium-ion batteries is expected to rise 31 percent in 2010, according to a decrease of 2 percent last year information technologies.

While cell lithium-ion batteries are mainly used to power laptops and mobile phones, are electric vehicles substantially to the growth of fuel. The sale of batteries for electric vehicles, hybrid and plug-in hybrid cars 1700000000 yen in 2020 has increased from almost zero in 2009, according to estimates from March with Daiwa Securities Group Inc.

Panasonic, which undertakes to invest 300 billion yen in energy-related products more than three years, began the to double production of lithium-ion cells in a factory in Osaka in April with the aim of the annual output 600 million units. The company aims to triple sales of lithium-ion batteries from March 2016, said Naoto Noguchi, president of Panasonic battery unit, in an interview this month.

difficult environment

Sony Corp. has spent his 40000000000 yen monthly production capacity increase this year from 80 percent in 2008. This Company has a battery factory north of Tokyo in March and built the addition of facilities in Singapore and China.

Sony expects a difficult environment for the battery industry because of price cuts and competition, “said Tomio Takizawa , a spokesman for the electronics manufacturer based in Tokyo.

Samsung Group, whose shares SDI TV and high-maker Samsung Electronics Co., which announced in May to invest ₩ 5400000000000 (0500000000) on batteries for electric vehicles by 2020.

“It is a battle between South Korean and Japanese manufacturers,” said Takeshita. “They play a game of endurance eroding profitability.”

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